Business Promotion

www.nfed.co.uk
Connecting the central southern equestrian community since 1999

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How can the NFED help to promote my equestrian business, venue, service or organisation?

The NFED has been online since 1999 and in this time has become the respected and established equestrian information site for central southern England and beyond. The NFED is linked from sites such as the: BHS, Hampshire Police, BBC, DEFRA, ILPH as well as hundred of smaller sites and search engines, receiving thousands of visitors every day.

We are integrated with social networking sites Twitter & Facebook & pay for sponsored advertising to help promote the NFED & its sponsors. We sponsor local shows to help advertise the NFED, whilst putting something back into the community.

Whether you are working on your own, have hundreds of employees or host regular events, the NFED can help you spread the word around the equine community.

The NFED is not a large faceless business, but is run by a full time dedicated husband & wife team from our home office. We carry out all the work ourselves including website design, maintenance & graphics, which is how we are able to offer such value for money. We also own, breed & ride our own horses so understand the subject, the problems, the people involved & the trials of running your own business. Click Here to meet the team.

For the ultimate in reliability, the NFED is hosted in the UK on our dedicated server run by award winning ISP, UK2. This provides us with 24/7 specialist support & unlike many sites, we are unaffected by other websites sharing servers.

Don't forget that advertising is a legitimate tax deductible expense. We will provide all receipts by Email, but please note that we are not VAT registered. All payments are in advance, with discounts for longer periods due to reduced administration.

" I would like to say thank you to NFED, it's a great site where local people can find local information and suppliers and goods which is great for both sellers and buyers. I have not only bought various items through your site and it certainly does promote my business extremely well. I have also used it to promote the endurance rides that we hold in the forest. I would definitely recommend anyone that wants to promote themselves in the local area to use the NFED site."
Caroline Bennetts. Performance Massage

1: Phone Directory

Entry in the searchable phone directory database is free of charge Click Here for details

2: Standard Equestrian Services Directory Listing Click Here for details

£40 for 12 months (£40.00 per year) *
£25.00 for 6 months (£50 per year)
£15.00 3 Months (£60.00 per year)

* Free Gallery & Slide Show to show extra photos if paying for 12 months. Example

3: Banner Advertising Click Here for details

£100 per year (£100 per year)
£60.00 for 6 months (£120 per year)
Includes a free standard directory listing, link & description on our weekly news letter

4: Business News Page Click Here for details

Free Use for all paying business advertisers

If you have any questions, please call 01590 683808 or Mobile: 07826 857124 & I'll be happy to explain how each option works.

Paying advertisers are classed as site sponsors and are therefore allowed to take advantage of other privileges such as: Use of the Business News page, Classifieds or Event Calendar website links & free livery vacancy ads for yards listed in the directory.

Payment Options.
Payment can be made by Credit/Debit Card, Paypal, Phone or Cheque through our online store, .
We are PCI DSS compliant (Level 4) with all card payments processed by Sagepay (PCI DSS compliant Level 1).
CK Art - NFED is not VAT Registered.

Rejected Applications
For our protection, we reserve the right to refuse our business services to any business that we consider inappropriate, in competition or offer a duplication of any of the services that we offer.

" We have been amazed at the number of enquiries that we receive for rides, liveries and sales. Our affiliate web page easily outstrips the response that we get from all other advertising that we do and is far and away the most cost effective".

James Young. Ford Farm Stables.

So How Popular is the NFED?

There are three main ways to provide statistics; hits, visitors & unique visitors. There are currently people using the site.

Hits.
Hits include every individual file downloaded or viewed which can give the ridiculously high numbers quoted on many sites. If hits were quoted for the NFED, it would be in the region of 20 million per month.

Visitor Counters
Visitor counters count each time a page is viewed, but can give false readings if a page is refreshed or revisited by the same person, again giving falsely high figures.

Unique Visitors
Counting unique visitors is the most accurate method available. The IP address & other details are registered to allow each visitor to be counted only once within a set time period (1 hour). This gives lower, but far more accurate statistics. This is the method that we use & is the most accurate method available. If a visitor returns using the same connection/IP address, they are not recounted & refreshing a page does not falsely add visitors numbers. It also counts page views separately, which is the number of pages (with the site meter included) viewed by each visitor. Not all pages have the counter, so these are ignored.

The graph below shows unique visitors in yellow & page views in orange for the previous seven days.

NFED Phone Directory - Free, no frills!
The phone directory is a searchable database of names and phone numbers. Submitting your listing in the directory is very simple and free of charge. Just go to the phone directory ( Click Here ) and click on the submit listing. Enter your first and second names and phone number. A company name and Email address can be added if required. Phone Directory Entries are not classed as sponsors. Website links, addresses or business descriptions are not included. Please see the Services Directory if you would like to show further details.

NFED Equestrian Services Directory - The standard listings.
The Services Directory is provided for anyone wanting to use the NFED to promote a service, business or equestrian venue. Each listing will accept up to 750 words, a photo or logo. If you have a website, a link can be added to open your own website in a new window. YouTube videos or similar can be inserted into the listing Click Here for a working example. An optional gallery & slide show is available to show up to 30 extra photos (Max 2.5Mb). There is a one off set up price of £5.00 or Free if paying for 12 months listing. You can log in to modify your listing as often as you wish or you can ask us to sort this out for you, the choice is yours. Submitting your listing in the directory is very simple. To apply online, just Click Here. Fill in the submission form and select which categories are appropriate for your listing. You can use just one or enter the same listing in up to four categories providing they are relevant. Choose a password and submit your entry. Your listing will be checked by the administrator and providing everything is ok, will be approved when payment has been received. We will also add your details to the advertiser A to Z and link to your individual listings, your details will be posted under "What's New" on the NFED homepage, sent out to our Twitter and Facebook pages and the mailing list. To be fair to existing advertisers, new listings are added to the bottom of the page and move up as others leave. Unlike the classifieds which are browsed regularly, people using the directory are looking for a particular service in their area, so will take the time to check all listings. You can have your own Website address i.e. www.nfed.co.uk/yourname which you are free to use for as long as your listing is active. There is no extra charge, just request the name and it will be set up for you, (subject to availability). This will take your customers directly to your listing. This is ideal if you would like to advertise your services elsewhere, giving you your own web page that you can edit at any time without the expense of a web designer or hosting The cost is: £40.00 for 12 Months (£40.00 per year)* £25.00 for 6 Months (£50.00 per year) £15.00 for 3 Months (£60.00 per year) Free with a Banner Advert or Affiliate Page Free to Clubs, Charities or Non Profit Organisations providing online advertising is not permitted. (A registered BRC, Charity number or other proof will be required.) * Free Gallery & Slide Show to show extra photos if paying for 12 months. Example Payments can be made online by debit/credit card, Paypal or you can post a cheque. We will send receipts by Email and a reminder when your listing is due for renewall. Directory entries are free for all clubs and non profit organisations serving the central southern region. You will be classed as a site sponsor and can make use of: Business News Page. As a paying advertiser/sponsor you can use the business news page to display your latest information, offers, events covered, etc (providing it is directly related to your listing). The headline will be posted under "What's New" on the NFED homepage, with details sent out to the mailing list in our news letter. Click here for details NFED Classifieds . Goods being sold or manufactured to order as part of a trade or business will only qualify for free classifieds adverts if the advertiser has a current listing in the Directory. All other criteria for free ads must be met or the standard payment will be required, see Classifieds Guideline 4. The NFED Classifieds will accept links to websites providing that they are directly related to the advert and not in competition with the NFED sponsors. As a sponsor you will be permitted to post links to your website on all of your adverts regardless of the advert content. If you have a livery yard in the directory, you can advertise livery vacancies in the classifieds free of charge, saving £8.99 on every advert. Replacement ads will be subject to the 8 week rule, all other ads will be subject to the standard payments. NFED Events Calendar . As a sponsor you are permitted to post your commercial, ticket events or training courses on the Events Calendar free of charge &/or include your website URL with your event. Events are automatically copied on to our RSS feeds, NFED Homepage, Facebook & Twitter pages which can give fantastic publicity to any listed event. Listed individuals or organisations are welcome to list their events wherever they are taking place. Listed venues can list any event using the venue.(subject to reasonable use) Commercial events from persons/venues/businesses not listed in the directory incur a charge of £5.00. To submit your listing now, just Click Here.

NFED Banner Advertising - Link to your website from the NFED Header

Sorry, but the banners are currently fully booked. If you would like to be added to the waiting list, please contact us.

Each banner advert can link directly to your own Website, Directory Listing or NFED Affiliate Webpage. All Advertising space is allocated monthly on a 'first come first served' basis, with payment in advance.

The banners ads are loaded into the top section (header) of each category in rotation. If a viewer changes category, the next banner ads are loaded. If the viewer remains in the category, the ads are refreshed automatically. This keeps the banners changing regularly, without the annoying flashing, whistles and bells found on a lot of websites.

The cost is:

£60.00 for 6 Months
£100.00 for 12 Months
Including Free Directory Listing

Banner advertisers, classed as main site sponsors are also listed & linked directly from the NFED Sponsors list on the homepage & listed & linked from the NFED Newsletter which is sent out weekly.

To ensure plenty of coverage for each banner, only 20 slots are available. If fully booked, we can add you to the waiting list & you will be informed when a slot becomes available.

If you would like to book a banner, simply Email us your requirements including any required graphics, the price includes creating the advert to your specification.

Payment can be made by cheque, credit/debit card or Paypal using our secure server, but please don't pay until your banner slot is confirmed.

Sample Banner Advertisement to show the actual size.

The Business News Page - *Publish your latest news to thousands of potential customers.*
The Business News Page is an extra service for the exclusive use of our site sponsors, i.e. anyone with a current paid directory listing, banner or affiliate page. It is not available with free phone book listings It is ideal for publishing information on forthcoming sales, events or any other news items that our sponsors wish to get out to as many people as possible. To use the news page, simply Email the information to the editor at the normal address. There is no need to format any text, but please submit text spell checked & ready to copy & paste onto the page. Up to two photos or images can be included, just send as attachments. Your information will be posted onto the News page for you, with a link from What’s New on the NFED homepage to let people know that it is there. It will also be copied onto the following four weekly Newsletters, our Facebook & Twitter pages. This is an ideal way to gain massive extra publicity for no extra charge. There is no limit other than reasonable usage. A shortened version of long articles may be shown on the Newsletter, Facebook & Twitter, but a link back to the full article will be provided. If you would like to see how others are using the Business News page, try the following links: Business News Page \| What's New \| Latest Newsletter \| The NFED Facebook Page \| The NFED Twitter Page If there is anything else that you would like to know, don't hesitate to ask.

www.nfed.co.uk
Connecting the Central Southern Equestrian Community