| Downloads
througout this site are in PDF format.
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The
NFED is a unique central resource for all equestrian information
based in New Forest & covering all of Central Southern England.
It exists in digital form only, but you are welcome to make hard
copies of any sections that you may find useful. |
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The
site is owned by Claire & Steve Kitcher, run by Steve with input
& advice from gratefully received from many others. ( Please
see the "Meet the Team" page.)
Having a single, full time administrator/editor/web editor means
that if you have a problem or query, you won't be passed around
and can always talk to Steve. As the site is run from home, there
are no set office hours & you are welcome to call 365 days a
year up until 9.00pm. If we are not at home, you can always leave
a message or call the mobile. |
Who
benefits from the NFED |
Anyone
with an interest or love of horses, ponies, riding or driving. Particular
those living in Central Southern England. |
Is
the NFED just for New Forest Ponies? |
No.
Although we breed New Forest ponies ourselves and are always pleased
to promote or help anyone involved in NF ponies or commoning, the
NFED is for all equestrian information. |
What
area does the NFED cover?
|
We
are based at Sway in the the New Forest, but the NFED covers the
whole of Hampshire, Dorset, Wiltshire, the Isle of Wight & well
beyond. The classifieds regularly receive enquiries from all around
the country & mainland europe. |
|
Claire's
first art Website was designed, built & launched in 1998 by
myself. At the same time, I started producing the schedule for a
friend, Sally Mace, who was secretary for the Bashley Horse show.
It seemed a logical step to put the Bashley horse show on the Internet
along with a schedule for downloading. Even though it was early
days, the feed back was very good, so it seemed a good idea to offer
the service to other local shows. The NFED has grown from this. |
How
do I become listed in the directory? |
Go
to the directory, click on
the "Submit New Listing" link, fill in & submit
the form. |
My
Business doesn't fit under any of the existing categories? |
New
categories can be added if required. |
How
much does it cost to be listed? |
Standard
listing cost £40 for 12 months. Full affiliate webpages are
available for £10 per month, including a directory listing
& preferential positioning in the directory A to Z, monthly
updates & your own website address (NFED Subdomain). See the
Business Promotion for full
details. |
Why
is the directory no longer free? |
The
Business Directory was free of charge for 8 years with the intention
of giving a fully comprehensive directory of equestrian services
in the area and providing the very best service to our users. Although
it sounds a great idea, it is not that easy. Keeping a directory
up to date is a very difficult task when you do not have regular
contact with the individuals or companies listed. A directory that
is not kept up to date can cause more problems than no directory
at all. By charging a nominal amount we have regular contact with
all advertisers & can provide a far better service, whilst allowing
them to take control of their listings for regular updates. Anyone
can still add their name to the Phone Book free of charge. |
Why
is the Directory listed oldest at the top & the Classifieds
Newest at the top? |
| The Business Directory has always
run this way giving top position to the oldest & most loyal advertisers.
Unlike the classifieds which are browsed regularly, people tend to
go to the directory looking for a definite service in a particular
area & will therefore take more time to find the correct person
or business. The listings are listed alphabetically in the advertiser
A to Z, the latest listing are also listed on the NFED homepage &
can be searched, so a lower listing is not a disadvantage. As listings
expire, all other listings move up the list. |
How
long will it take to become listed? |
| Approved
Directory entries are normally posted within 48 hours of payment has
being received |
What
is the Mailing List? |
By joining the mailing list, you
will receive the latest NFED updates & important news for the
area by Email. You can unsubscribe whenever you like. Click
Here for further details |
What
is the NFED Facebook Page? |
The NFED page on Facebook facebook.com/nfed.uk
allows Facebook users to receive the latest news, forthcoming events,
site updates & features ads directly to their Facebook news
feed either on their PC or mobile phone.
To join in, just make sure that you are logged into you Facebook
account & click the "Like" button below, or "Send"
to let a friend know.
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|
If
you find the NFED useful please tell everyone you know!! If you
know someone who is organising an event, please make sure it is
listed on the diary & if possible get them to submit a schedule,
followed by results. You can download, print out & display a
poster or logo in your car, at your yard or local tackshop. If you
have any ideas for the NFED, want to become more involved or have
something you can offer, please get in touch.
Help the NFED by sharing with your friends. |
Are
the NFEA, NFEF & Horsewatch related |
No
but we are happy to host sections for non profit organisations that
are of interest to the NFED visitors. |
Can
my business have a page on the NFED? |
Yes,
see Affiliate pages. |
|
Apart
from Forum Membership, there is no NFED membership & it is open
to everyone |
|
The
NFED has grown into a very large site. We have done our best to
make navigation logical, but if you still have problems have a look
at the site map, or use the search facilities. |
Are
the Classifieds successful? |
Yes,
generally very successful, see the Testimonials
for a selection of users comments. The site receives thousands of
visitors everyday, most of whom have a look through the classifieds.
A lot of work goes on behind the scenes on search engine positioning
and cross linking. We also subscribe to the Google adwords, paying
for sponsored links on Google & paid ads & sponsored stories
on Facebook. Featured ads are published on Facebook & Twitter
via RSS feed. This said, we cannot work miracles: Providing the
animal or item is saleable, it is up to the advertiser to create
a good advert, post a good photograph with the correct price. If
we could guarantee sales, we would be very rich! |
Are
the Classifieds Free? |
The majority of approved adverts
are completely free of charge, whether a an advert requires payment
or not depends on the type of advert & the value. Please see
the price list below, further details can be seen in the Classifieds
Guidelines
& FAQ's
Advert Prices: The standard insertion fee for
an NFED Classified advert submitted online is £8.99.
The standard fee applies to:
* All horses & ponies (equines) offered for sale or rehoming
(regardless of value).
* All horses & ponies (equines) offered or loan ("loan"
includes part loan, share, riding offered/rider wanted).
* All items & non equine animals with a value of £100
or greater
* Liveries or grazing offered.
* Animals at stud.
* Any Advert resubmitted within 8 weeks.
Providing the guidelines have been followed, the advert will be
approved when the payment has been received. The advert details
will be removed from the database if payment is not received within
two days. The standard fee may be waived under certain conditions
to give a free advert, see Guideline 4 for further details &
conditions.
Free Adverts: The standard fee may be waived at
the administrator’s discretion for wanted, offered with low
value up to £99.99, (excluding equines). There is no automatic
right or separate categories for free adverts. By allowing free
use of our resources, the NFED, its sponsors & other paying
advertisers are funding free adverts. To prevent abuse of the offer,
the administrator must be completely satisfied by the legitimacy
of the advert. If there are any doubts whatsoever, the criteria
are not met, required information is not supplied or the advert
is considered to be cheating the system in any way, the free offer
will be withdrawn & the advert will be subject to the standard
payment.
To qualify for a free advert..
Full contact details, prices & description must be supplied.
The same advert, animal or items must not have been advertised within
the last 8 weeks.
The advertiser has not posted more than 15 free adverts in the previous
30 days.
Anyone found to be deliberately abusing or attempting to cheat
the system, falsely advertising, being dishonest or causing problems,
will have any existing free adverts removed without notice &
will no longer be eligible further for free adverts.
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Why
do you charge for the classifieds? |
The NFED is a business & has
to be run as such to continue. All websites cost money to run, although
smaller sites/hobby sites can be run very cheaply, as they grow
they need far more resources, server space, bandwidth & take
more time to manage, this does become expensive & has to be
paid for. All successful sites have these expenses but how they
are funded may differ.
The most popular way of funding is corporate & banner advertising.
This can be very distracting & we consider unfair to advertisers.
If an advertiser posts an advert, the viewer should be able to see
the advert without having to read other unrelated adverts, Google
ads, ect; we therefore keep corporate advertising to an absolute
minimum with banners only available to a few advertisers local to
the area & of interest to the site users.
Premium rate phone calls are used by some classified sites. The
viewer has to contact the advertiser by phone, the phone call is
diverted through a premium rate number & the proceeds pay for
the site. To use this method the site really has to have national
coverage to generate enough income, this wouldn’t work for
a locally based specialist site such as the NFED. It would also
remove the option of Email or text as all enquiries would have to
come through the premium rate line.
Commission charges are used by auction sites such as EBay. To
run this system, the site must know the final selling price to be
able to calculate the commission owed. This system again would not
work for us as sales take place off site.
Most of the NFED including all events, schedule downloads, forums
& the majority of approved classifieds are completely free of
charge. Advertisers posting wanted ads or selling goods (excluding
equines) up to £99.99 pay nothing. As a comparison, the equivalent
item sold on EBay for £99.99 would cost £1.00 insertion
fee, plus £9.99 commission (10% of final price) making a total
of £10.99.
For goods costing £100 or over, we charge a fixed insertion
fee of £8.99. Again as a comparison, EBay will charge a £1.30
insertion fee, plus 10% of the final price up to £40.00, so
a saddle sold for £400 will cost the standard £8.99
on NFED or £41.30 on EBay.
In conclusion, the NFED has to pay its way to survive. Over the
years we have looked into many ways of achieving this & consider
the present method to be reasonable & fair to all advertisers.
It is safe & secure & keeps the site uncluttered, while
offering the maximum flexibility for advertisers & site users. |
How
do I resize a photo for my classified advert? |
Please see Photo
Help for full details, examples,
online photo resizer & photo editor. |
Why
don't new classified adverts show in What's New? |
What's
New only includes site updates that are carried out manually. Automated
updates such as: Classified ads, Forum Postings or Event diary entries
are not included, but may be included in the RSS feeds including
Featured Ads. |
I'm
organising an event, can you help to promote it? |
Yes, providing it is an open event, non-profit event or show you
are welcome to enter the details in the event diary completely free
of charge. Please remember to include contact details & allow
24 hours before the event is approved & can be seen by the public.
If you would like to have your schedule, entry, sponsorship, form,
etc on the site for downloading, please Email it to the usual address.
Diary events will also appear on the NFED home, Twitter & Facebook
pages 10 days before the day of the event to act as a reminder.
The event diary is intended for open events that are of interest
to our users, whilst protecting the interests of our sponsors that
make the NFED possible. We do not allow any commercial events i.e.
shop sales, course hire, training or ticket events unless the individual,
company or venue has a current listing in the NFED Directory. Website
links are not permitted if the website contains services in competition
with the NFED or its sponsors.
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How
do I get results & photos from my show on the results board? |
Email or post the results (on disk) & photos to us & we
will set it up for you, free of charge (Email is preferred). Unless
by prior arrangement, the maximum number is 16 photos, all results
must provided in MS Word or plain text. If you submit photos, it
is your responsibility to ensure you have copyright or the photographers
permission. |
Where
are the NFED offices? |
There
are no offices. It is run from our home in Sway, with everyone involved
keeping in contact by Email. |
How
many visitors does the NFED get each day. |
| There are three main ways to provide statistics;
hits, visitors & unique visitors. There are currently
people using the site.
Hits.
Hits include every individual file downloaded or viewed which can give
the ridiculously high numbers quoted on many sites. If hits were quoted
for the NFED, it would be in the region of 20 million per month.
Visitor Counters
Visitor counters count each time a page is viewed, but can
give false readings if a page is refreshed or revisited by the same
person, again giving falsely high figures.
Unique Visitors
Counting unique visitors is the most accurate method available. The
IP address & other details are registered to allow each visitor
to be counted only once within a set time period (1 hour). This give
lower, but far more accurate statistics. This is the method that we
use & is the most accurate method available. If a visitor returns
using the same connection/IP address, they are not recounted & refreshing
a page does not falsely add visitors numbers. It
also counts page views separately, which is the number of pages (with
the site meter included) viewed by each visitor. Not all pages have
the counter, so these are ignored.
The graph below shows unique visitors in
yellow & page views in orange for the previous seven days.
|
Why
are not all the local shows in the diary? |
The
diary is user submitted, it is up to the show or event organisers
to enter their own details in the diary. We will enter details if
we are aware of an event. |
Is
the NFED run by Hampshire Police? |
No,
we are in regular contact through the Horsewatch scheme, & we
have received several donations from Hampshire Police Authority.
This has enabled us to sponsor further shows & therefore publicise
the NFED. |
I
have made a mistake in the diary, how do I correct it? |
Email
the editor with full details & we will gladly correct it for
you. |
How
do I add my show schedule to the downloads page? |
Email
the schedule, we will then add it to the page for you & let
the mailing list know it is available. |
Would
the NFED sponsor our show? |
Please
contact us, it depends on the size of the kitty at the time! |
Why
are the results from the last show I attended not on the site? |
The
results are user submitted, in other words it is up to the show
organisers to submit their results to us, we will then post them
on results page. Of course, they may not be aware of this free service,
so please tell them. |
Who
decides what is included on the NFED |
We
are always open to suggestions & welcome your comments through
Email or the support forum. The sections that are run for other
organisations such as the NFEA & Horsewatch, are run in agreement
with the individual committees. There is no committee involved with
the NFED & the editor has the final decision as to what is included. |
If your question
has not been answered here, Feel free to Contact
Us or use the Support Message
Board |